If you think that twenty-year-olds dominate the Internet marketplace like they did during the dot com craze, you would be wrong. The target demographic for many online marketing companies is the baby boomer generation. Those born post war (1946-1964) are rapidly becoming entrenched in the Internet battleground.

Throughout their adult lives baby boomers have been introduced to, and have conquered, various technological marvels including fax machines, cell phones, personal computers and a plethora of other digital devices. Change and growth is second nature to them.

A few times a year, just before live events, I have several new team members ask me the same question – “Do I really need to attend?” My answer is a resounding “YES” if you are serious about building your business. Here are a few reasons why:

• Continuing education is essential for your personal and professional growth. Live events attract industry leaders who present valuable, relevant information.

Many skills typically associated with an executive-level position will prove extremely useful in launching and running an Internet-marketing enterprise. Although there are substantial differences between a small, home-based venture and a large corporation, the underlying principles of business management and operation are alike. Clearly, there is a different focus on products and services, as well as client base, but any individual with a solid background in business has the potential to be dramatically successful at Internet marketing.

Note to all baby boomers – one billion, seven hundred million people have access to the Internet. For the aspiring baby boomer entrepreneur just staring up his or her home-based business, every one of those people is a potential customer. With the right Internet marketing, a lot of them could be convinced to buy the product or service that’s offered. However, too many people lose out on the money and the customers that they could get because they don’t realize the amazing power of the Internet. Don’t let yourself be one of those people who miss out. Become an entrepreneur, start up your home-based business, and get your marketing messages out there at the speed of light. All of the business will come straight to your computer at home, so you don’t need a storefront or anything else to start making money. Start up costs are low so almost anyone can do it, and there is no age discrimination on the Internet!