If you think that twenty-year-olds dominate the Internet marketplace like they did during the dot com craze, you would be wrong. The target demographic for many online marketing companies is the baby boomer generation. Those born post war (1946-1964) are rapidly becoming entrenched in the Internet battleground.

Throughout their adult lives baby boomers have been introduced to, and have conquered, various technological marvels including fax machines, cell phones, personal computers and a plethora of other digital devices. Change and growth is second nature to them.

Here is an irrefutable fact of life—if you are an employee, there is a glass ceiling looming severely over everything you do. It doesn’t matter what industry you work in, what company you work for, or what job you do. If you are not self-employed, you will ultimately come up against a glass ceiling of one form or another.

We are all familiar with the term “glass ceiling” as it refers to women in the workplace. For many years, professional women in all sectors faced tremendous hurdles when trying to advance their careers. This is particularly true for those of us who work in male-dominated industries or where the “old-boy network” reigned supreme. Promotions and career advancement were based more on who you knew rather than your achievements and work ethic. This trend abated somewhat as women’s rights became a keynote issue that increasingly resonated in the public’s awareness. However, to this day glass ceiling restrictions still apply to many women in their workplaces.

The economic recession that Americans are currently facing began quietly in 2007 yet has now mutated into a national nightmare.  More than 15% of the workforce is unemployed– a record high.  Additionally, since the fall of 2008, unemployment numbers have risen, the average work week has shrunk and the hourly wage growth has slowed.  News sources remain optimistic in mentioning that we are slowly pulling ourselves out of this depression however things have yet to look up in this economic struggle.